Purely Products BlogResponsible Products for Responsible Living

How many eco-friendly consumers does it take to change a  lightbulb? How many to  change a life?

Purely Products makes it easy to help change lives. A national TV campaign for Healthy CFL  launched in December makes clean, healthy living easier for families and at the same time, makes it easy to help children in need – through diaperLove, a nonprofit organization providing diapers to children in need. Changing diapers. Changing lives.

Meet the hardest working lightbulb on the market.

Healthy CFL air purifier wrapped in a lightbulb

Healthy CFL, super energy efficient compact fluorescent lightbulb, saves consumers energy and money.

With the added bonus, of cleaning the air of allergens with a built-in ionizer.

And for an encore, it puts diapers on babies’ bottoms.  A percentage of every Purely Products purchase supports diaperLove. 

So consumers can change their own families’ lives with a cleaner, healthier environment in their own home. And they can help change the lives of countless children in need every time they shop online  or at national retailers.

What an easy switch to make. Every time you change a Purely lightbulb, you can help a change a life.

Ninety Percent of Consumers Want Companies to Support Causes

American consumers are huge supporters of cause marketing campaigns,  according to Allyson Kapin’s blog in care2.com. She cites the 2010 Cone Cause Evolutions Study that finds 90% of consumers want companies to tell them the ways they are supporting causes.

More than 278 million people in the U.S. want to know what a company is doing to benefit a cause.  Consumers are “primed, attuned to cause branding” and ready for “deeper engagement.”

Are those your feelings as a consumer? Are you more likely to buy from a company who is cause-focused?

We love any blogger’s post that includes the shout-out, “Purely Products is my kind of company.” But then able2able.com put Healthy CFL, the little air purifier wrapped in a compact fluorescent lightbulb, to the ultimate smell test – baby poo and doggie drool.

You can read her entire review including her passion for Pocket Purifier here, but check out her family’s bottom line on the bulb.

“I also reviewed the Healthy light bulb. This innocent looking compact fluorescent lightbulb actually has an air purifier in its middle. The Healthy CFL cleans the air of cigarette smoke, pollen, mold, germs, dust, odors, pet dander and other airborne contaminants. As it cleans, the built-in ionizer also counters the draining effects of positive ions emitted every day by items like computers, cell phones, televisions, and forced air ventilation, while flowing a steady stream of refreshing negative ions into the air to boost mood and energy. Yeah, I was happy to have two of these in my home!

So does the Healthy CFL work?

My Red Dog loves to sneak on the couch when we are out on Clara-Bear’s longer appointment days. I discovered he was drooling on my couch when I started coming home to a closed up house with a funky smell. Now I leave the living room light with the Healthy CFL bulbs in it and I no longer notice a dog smell or closed up stuffy smell, even with the a/c turned up to 79 degrees. Since the Healthy CFL uses 80% less energy than a traditional light bulb we have not noticed an increase in our electricity bill with the light on all day.

I also had to move my essential oil diffuser out of the living room since I could not smell my beautiful oils. And I put the Healthy CFL to the ultimate, grossest test yesterday. I changed a super-pooper diaper underneath it, turned the a/c temp up, and left the house for an hour. I was relieved not to smell poop when we returned!”

“Since we have a houseful of asthma, allergies, and exzema, I really like knowing that allergens and triggers are being cleaned by the Healthy CFL’s along with the funk.”

Got any household funk issues for the little light bulb that could to take on?  Two free  Healthy CFLs to the grossest funk challenge! Thru 9/15/10.

How many bulbs does it take to change an energy-guzzling habit?

Or as Charles Fishman proposes, change the world? Just one. If every American home replaced just ONE incandescent light bulb with an ENERGY STAR qualified bulb, like compact fluorescent lightbulbs, (Healthy CFL from Purely Products for example), in one year it would:

• save enough energy to light more than 3 million homes
• reduce annual energy costs by more than $600 million
• prevent greenhouse gases equivalent to taking 800,000 cars off the road

Should I wait until all my incandescent bulbs burn out before replacing with CFLs ?

The reality is, Ellen Florian reports, “You’d be wasting a lot of  money and energy. Scientists Jeff Tsao and Mike Coltrin of Sandia National Laboratories calculate you’d save money by tossing a new 60-watt incandescent and replacing it with a fluorescent. Why? The money you’d save on your electric bill with the CFL would more than make up for the cost of both bulbs. Over the CFL’s 12,000-hour lifetime, you would save some $51.”

So, how is Healthy CFL different from other CFLs?

Healthy CFL is the hardest-working bulb in the house. It’s a compact fluorescent lightbulb wrapped around an air purifier. While it saves you money and energy and helps cut greenhouse gas emissions, it’s helping remove dust, cigarette smoke, pollen, mold spores, pet odor and dander and other allergens. Any of those clogging the air in your house?

Watch Healthy CFL remove cigarette smoke in 30 seconds.

Any other reason why I should pop in a CFL (like this really swell Healthy CFL)?

You bet. The “Energy Bill” of 2007 requires all lightbulbs use 30% less energy than today’s incandescent bulbs by 2012,  phasing out 100-watt bulbs in January 2012 and ending with 40 watt bulbs in 2014.  Healthy CFL (along with Premium CFLand Pet CFL) use about 75 percent less energy than incandescent bulbs and already meet the new efficiency standards.

Good for the pocketbook.  Good conservation. Good citizenship.

Last question. It’s Earth month. Good time to switch?

Leave us your brightest idea for greening your house and the best one gets a  Healthy CFL to get you going.

At its founding in 2006, Purely Products blazed a narrowly targeted trail to fill a market niche and offer the best germicidal ultraviolet bulbs available. A few years in, we are the leading national brand with the largest selection of 100% quartz UV replacement bulbs and our customers trust us to take good care of them.

But suddenly, people with very good ideas for fresh new consumer techie products found us to collaborate. Innovative ideas, sometimes startlingly so. Lifestyle enhancing. Problem solving. Clean and healthy living driven. Carbon footprint shrinking. Products you fold into your day – the kind that cause friends to ask, Where’d you get that? How does that work? Who knew? Products with intriguing what if’s?

What if we wrapped an energy-efficient compact fluorescent light bulb around an air purifier? So it not only uses less energy than an incandescent and saves CO2 emission, but also cleans the air with a built-in ionizer – so you can love your cat (as much as a cat will allow it) pet your dog and lose the dander and the odor?

What if Purely’s ionizer technology came in a nifty car adaptor you just plug in and it emitted negative ions that lift your mood, leaving you feeling energized? So you feel a bit more like you’re collecting sand dollars at low tide, than caught in traffic with a van of  post-soccer practice 10-year olds?

What if you could carry a pocket-size UV-C light that sterilizes all those germy surfaces you face everyday – the computer keyboard everyone at work uses, the kitchen counter after your son makes sandwiches, hand weights at the gym, your purse after it spilled on the theater floor, the baby’s pacifier?

What if you could, by simply hitting an Add to Cart button, know that a percentage of your Purely Products’ purchase goes directly to provide diapers to babies in need who deserve a healthy, dry little behind? You can learn more about Purely Products’ passion and why Sharing God’s Love One Dry Behind at a Time is truly our bottom line at diaperLove. It represents the heart and soul of who we are.

In the quirky soul mate romance, LA Story, Steve Martin said, “There’s someone out there for everyone – even if you need a pickaxe, a compass, and night goggles to find them.” Translation? There are people who are meant to change your life one day at a time. The trick is … finding them.

There are products, and we like to think companies, whose mission is to help change your life one small step at a time.  The trick is … finding them.

Since you’re here, reading this, your compass led you to us. That works out well.  We were looking for you, too. Since we seem to be going in the same direction on things that really matter to all of us (healthier families, cleaner earth, happier children), let’s do this trip together.

It’s a journey that takes some juggling to keep a balance, and then dares us to try something new that makes clean and healthy living easier. See how it works, adjust, listen, learn, embrace it. Small steps in the right direction can make a big difference in all our lives.

Responsible products for responsible living is true north for Purely Products. Bringing innovative, eco-friendly, healthy living products to market, all the while helping kids. So there’s our compass. We’ll grab the pickaxe. You bring the night goggles.

Tell us, what pointed you in the direction of cleaner, healthier living?