Purely Products BlogResponsible Products for Responsible Living

How many eco-friendly consumers does it take to change a  lightbulb? How many to  change a life?

Purely Products makes it easy to help change lives. A national TV campaign for Healthy CFL  launched in December makes clean, healthy living easier for families and at the same time, makes it easy to help children in need – through diaperLove, a nonprofit organization providing diapers to children in need. Changing diapers. Changing lives.

Meet the hardest working lightbulb on the market.

Healthy CFL air purifier wrapped in a lightbulb

Healthy CFL, super energy efficient compact fluorescent lightbulb, saves consumers energy and money.

With the added bonus, of cleaning the air of allergens with a built-in ionizer.

And for an encore, it puts diapers on babies’ bottoms.  A percentage of every Purely Products purchase supports diaperLove. 

So consumers can change their own families’ lives with a cleaner, healthier environment in their own home. And they can help change the lives of countless children in need every time they shop online  or at national retailers.

What an easy switch to make. Every time you change a Purely lightbulb, you can help a change a life.

Ninety Percent of Consumers Want Companies to Support Causes

American consumers are huge supporters of cause marketing campaigns,  according to Allyson Kapin’s blog in care2.com. She cites the 2010 Cone Cause Evolutions Study that finds 90% of consumers want companies to tell them the ways they are supporting causes.

More than 278 million people in the U.S. want to know what a company is doing to benefit a cause.  Consumers are “primed, attuned to cause branding” and ready for “deeper engagement.”

Are those your feelings as a consumer? Are you more likely to buy from a company who is cause-focused?

We love any blogger’s post that includes the shout-out, “Purely Products is my kind of company.” But then able2able.com put Healthy CFL, the little air purifier wrapped in a compact fluorescent lightbulb, to the ultimate smell test – baby poo and doggie drool.

You can read her entire review including her passion for Pocket Purifier here, but check out her family’s bottom line on the bulb.

“I also reviewed the Healthy light bulb. This innocent looking compact fluorescent lightbulb actually has an air purifier in its middle. The Healthy CFL cleans the air of cigarette smoke, pollen, mold, germs, dust, odors, pet dander and other airborne contaminants. As it cleans, the built-in ionizer also counters the draining effects of positive ions emitted every day by items like computers, cell phones, televisions, and forced air ventilation, while flowing a steady stream of refreshing negative ions into the air to boost mood and energy. Yeah, I was happy to have two of these in my home!

So does the Healthy CFL work?

My Red Dog loves to sneak on the couch when we are out on Clara-Bear’s longer appointment days. I discovered he was drooling on my couch when I started coming home to a closed up house with a funky smell. Now I leave the living room light with the Healthy CFL bulbs in it and I no longer notice a dog smell or closed up stuffy smell, even with the a/c turned up to 79 degrees. Since the Healthy CFL uses 80% less energy than a traditional light bulb we have not noticed an increase in our electricity bill with the light on all day.

I also had to move my essential oil diffuser out of the living room since I could not smell my beautiful oils. And I put the Healthy CFL to the ultimate, grossest test yesterday. I changed a super-pooper diaper underneath it, turned the a/c temp up, and left the house for an hour. I was relieved not to smell poop when we returned!”

“Since we have a houseful of asthma, allergies, and exzema, I really like knowing that allergens and triggers are being cleaned by the Healthy CFL’s along with the funk.”

Got any household funk issues for the little light bulb that could to take on?  Two free  Healthy CFLs to the grossest funk challenge! Thru 9/15/10.

That’s one of the conclusions from a mother with an environmental science background with an interest in brain chemistry exploring the contributing factors to ADD, attention deficit disorder.  In a blog on her website, Born to Explore, The Other Side of ADD, Teresa Gallagher details a plan to create balance with hormones that affect brain chemistry. 

Our ears perked up when she got to serotonin levels.

Serotonin is a hormone that is found naturally in the human brain. Serotonin can be considered a “happy” hormone, as it greatly influences an overall sense of well-being. It also helps to regulate moods, temper, anxiety, and relieve depression. It is also credited with being a natural sleep aid.

Gallagher lists stress, modern food processing, lack of exercise & sleep, poor nutrition, and deionized air as principal causes of  reduced serotonin levels.

21st century lifestyles take their toll even as they make life easier with all the eletronics that fill every possible crook and nanny (uh, that would be nook and cranny if I were paying attention) of our lives. Gallagher ticks off a top ten plus one list of proactive, non-medicating, more organic steps to take to create more balance in your brain’s lab.

Tips 1 through 10, you can incorporate some healthy new lifestyle habits right now, like more sleep and exercise, improve your diet, meditate or do yoga, keep cool, add in B vitamins, look for ways to relieve stress every day.

Tip No. 11?

“Buy an air ionizer. Yes, it sounds weird, but air with negatively charged particles appears to help out serotonin in the brain. Pollution and the modern world have nearly eliminated naturally charged air in urban areas. You can feel the pleasant effect of negative ions wherever there is running water, like an ocean beach or near a waterfall. The opposite – positive ions – are generated by warm winds moving over dry land, like the Santa Ana winds of California, which are known to increase irritability…”

Tip #11. Got that covered. Plug into Ionic Lifestyle. 

Negative ion generators that emit 2,000,000 negative ions (also known as anions) per cubic centimeter counter the energy-draining effects of positive ions emitted by electronics, household materials, and other trappings of modern living. In your car, at your computer, in front of your big-screen tv – wherever you are bombarded by positive ions, you can plug in an Ionic Lifestyle unit  from Purely Products, a leader in negative ion technology, and naturally charge the air, increasing “feel good” serotonin levels and improving oxygen flow to the brain. 

Check out this mom’s recommendations to engage the help of this hard working “happiness molecule.”  Can you see integrating any of these changes into your life to see the difference they could make?

Lots of things to think about here, before the big homecoming, including “Consider any allergies or health concerns, since many types of pets have fur that can aggravate allergies and asthma.“  And (imagine) we just happen to have some advice for you on that one. Clean, healthy (and odor-free) living with pets is not a contradiction in terms. 

New Pet CFL (how cute are those faces on the box?) helps remove pet odors and dander (an allergen that aggravates asthma and allergies), along with smoke, dust, pollen and mold spores. It’s got a built-in air purifier inside the energy-saving, money-miser compact fluorescent lightbulb. Which will come in handy when you have to get up a lot at night to soothe a crying puppy and take him ouside. So swap out your lightbulbs, take a deep breath and check out the Buttoned Up Way to greet the newest member of the family.  

How does your family handle  the “I WANT A  PUPPY!” campaign?

Yep. Really. Clean and healthy probably aren’t words one typically uses to describe spring break. But when the Knoxville Ice Bears asked us to put together a prize for their Chuck-A-Puck giveaway, that’s precisely what we gave them: a clean and healthy spring break.

The Purely Cool Spring Break Package featured a Pocket Purifier™ hand-held germ eliminating light. Think about it… rest stop bathrooms, hotel TV remote controls, the stroller, running shoes, the backpack after the fast food floor spill. The Pocket Purifier kills 99.9 percent of germs in 15 seconds … even on spring break.

Then we threw in the SunMate™ hand held UV monitor to measure UV strength intensity. This helpful little ’mate’ will  take out the guess work on which SPF number sunscreen to use on sunny and cloudy days, when it may not look like UV rays can do any damage.

Finally, we made sure a clean and healthy spring break was possible from start to finish by tossing in the IonicLifestyle™ car negative ion generator. It plugs into the 12-volt outlet in your car to eliminate dust, pollen, smoke and fumes. Oh, and it also helps fight odors, which we figured might also be a problem in your car on spring break.

You might even say this little ionizer also helps fight “fights”, or at least helps keep things a bit calmer in the back seat. Negative ions can actually boost positive vibes … even if you’re stuck on the interstate.

The winning dad was thrilled that he was heading off with a carful of kids on a clean and healthy spring break. As for making them behave … well, we have our limitations.

What other ways can you think of that might make spring break clean and healthy? Drop them in the comments. The best idea gets an IonicLifestyle negative ion generator for your car for your clean and healthy spring break trip!

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Say hello to Purely Products new Executive Vice President of Sales, Tony Pecoraro. You might not know his name, but you will know the national brand names he has helped to grow over the past thirty years– household names like Helen of Troy (Revlon, Bed Head, Vidal Sassoon Hair Care Appliances), Nordic Ware, Litton Microwave, Magic Chef, and  As Seen on TV, K-Tel.  Tony has enjoyed a thriving, successful, satisfying career and led his salesmen and companies to thrive, grow and contribute to the marketplace. In one of our first conversations, the question popped up, How did you get into sales? His ready answer was, Someone saw something in me.

The story he told sounded like the opening scenes of Tom Hank’s tribute film to the early 1960’s, That Thing You Do. As a teen-ager, Tony worked every Saturday as a delivery boy in Buffalo, New York for one of those long gone neighborhood mom and pop appliance stores.  One day, the owner, Don Pirson, told Tony his customers had been raving about the helpful, conscientious young man who delivered their appliance, set it up, patiently walked them through the manual and answered all their questions.

Don asked Tony to show up the following Saturday in a jacket and tie instead of jeans. It was time for Tony to learn more than just delivery. Also working in the store were five retired gentlemen – all salesmen – who just could not retire. Each had been successful in their respective fields, from utilities to furniture to stocks & bonds, with a lifetime education in sales and service to offer. These six gentlemen chose to take him under their wing. Tony listened, learned and modeled everything he saw – what serving a customer with excellence truly meant.

So instead of following a career after college in psychology (like all natural salesmen, people fascinate Tony), he pursued a career in sales, moving vertically through sales management positions for some of America’s best loved household brands into senior management.  Thirty years of serving his customers followed, just like when raving customers called Don Pirson about him, only now he was serving in a national and international arena.

Which is why coming to Purely Products was a next logical step. The founder and president preaches and lives the gospel of raving customers – customers who are madly in love with you because you served them well. Tony sees opportunity and the vision of this thriving eco-minded, consumer-demand driven company. He is excited about expanding and opening up new channels for Purely’s innovative clean and healthy living brand. 

However, Tony also saw something powerful in Purely’s heart to give back by helping children as part of its business model.  A percentage of all Purely Products’ sales support diaperLove™ a non-profit supplying diapers to children in need.  Tony sees the Purely paradigm as “the new American entrepreneurial spirit that unites strong business practices with social responsibility.” Again, it’s all about serving with excellence.

Twenty years into his career, Tony got the opportunity to go back to Buffalo and thank Don Pirson for seeing something in him and taking the time to help him develop natural gifts. The other five gentlemen who mentored him were no longer around to thank, but when asked, their names – Judd Rosengrant, Ellsworth Layer, Abbie Goldman, Eddie Wolmuth, George White – roll off his tongue as quickly as the names of friends he saw last week. Unforgettable, these six gentlemen from Buffalo. We thank them, too.

Tell us about someone who springs to mind who saw something in you.